Building businesses from inception to launch to success.
Raising awareness, raising funds, and raising profiles.

Our name, The Strategic Muses, is taken from a long-standing client, who regularly credits us with acting as a muse for our ability to listen and offer constructive feedback and solutions for growth and development issues.

Drawing on our years of experience in the law, finance, and communications arenas, we help small businesses and non-profits launch and grow. We work hand-in-hand with founders, CEOs, and other business leaders to identify goals, uncover gaps in services and marketing, and put plans into action to move the organization forward. We are nimble adjuncts of our clients — we have done everything from overseeing the launch of several non-profits, to handling a communications crisis when a non-profit separated from its parent company, to overseeing the creation of new websites for several clients, to helping plan, create and purchase time for television and internet based advertising. We are also well known for our high profile events, where we help clients from conception, to securing funding, to execution, including high-profile UN-centered conferences, exhibition halls, and ceremonial dinners.

Jill Blaustein - The Strategic Muses

Jill Blaustein


Jill Blaustein was a commercial litigation attorney for over 8 years at the Wall Street law firm, Thacher Proffitt & Wood, before she pursued a career in public relations. She began her PR career working with a broad range of brand-name clients at Edelman Public Relations Worldwide, before striking out on her own. Since that time, she has advised law firms, non-profits, start-up companies, and various educational institutions on fund-raising initiatives, growth plans, crisis situation responses, and media relations. She has served on various non-profit boards, including Speak Up Africa, the International Academic Friends of Israel, the 6-16 West 77th Street Cooperative Board, and the Metropolitan Montessori School.

Seval LaRocca - The Strategic Muses

Seval LaRocca


Seval LaRocca began her career in the financial services industry, where she worked with clients for over 17 years in various positions within sales and trading. Her relationship-building skills and financial acumen enabled her to work at some of the largest firms on Wall Street including Morgan Stanley, Credit Suisse First Boston, Lehman Brothers, and Greenwich Capital Markets. Ms. LaRocca successfully leveraged her big firm experience to drive change within her community. To that end, she has served on several non-profit boards and founded several not-for-profit organizations. She served for 10 years as a Trustee of the Manhasset Public Library, where she lobbied for and obtained approval for a new $18 million 32,000 square foot facility, the planning and construction of which she was responsible for overseeing. Ms. LaRocca is also a Co-Founder of the Manhasset Coalition Against Breast Cancer, an organization responsible for raising over $4,000,000 to date.

Does this resonate with your organizational needs?
If so, please contact us to explore how we can help.